Free Download The Gorilla Game (Revised Ed.) By Greoffrey A.Moore & Paul Johnson
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The Gorilla Game: Picking Winners in High Technology
by Geoffrey A. Moore (Author), Paul Johnson (Author)
The Possibilities Are Staggering:
- Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000
- Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today
- $10,000 invested in Yahoo! in 1996 would today be worth $317,000
If you’re not an insider in Silicon Valley, how do you get in on those deals? How can you steer clear of the losers and purchase the high-tech winners? What do you think of the Ciscos, Microsofts, and Yahoo!s of the future?
This recently updated edition of the national bestseller The Gorilla Game has the solutions. The book outlines the forces that propel a few companies to “gorilla” status—dominating the markets they serve, much like Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates data network hardware—and reveals the dynamics influencing the market for high-tech stocks.
You can learn how to spot and invest in the “gorilla candidates” early on, while they are still vying for supremacy and their stocks are still inexpensive, by following the guidelines of The Gorilla Game. You will receive the huge profits that savvy investors in high-tech companies are entitled to when the dust settles and one company unquestionably achieves market supremacy.
With a fresh focus and fresh perspectives on selecting the internet gorillas—the businesses that will eventually rule online commerce—this updated and revised edition of The Gorilla Game has undergone extensive revisions.
Geoffrey A. Moore is a world-renowned expert in high-tech marketing strategy and a best-selling author. In addition to the work of renowned Wall Street technology analyst Paul Johnson and high-tech consultant and successful private investor Tom Kippola, you will get his ground-breaking insights into technology markets that made his earlier books bestsellers. After discovering and playing the gorilla game together, they now provide readers with the actual guidelines for succeeding in the high-tech investing industry.
You will learn step-by-step how to identify a high-tech market that is poised for rapid growth and development, how to find and distribute investments among the market’s potential gorillas, and how to eventually reduce your investments to just one up-and-coming leader—the gorilla—as the market matures.
Although investing in high-tech can be quite dangerous, investors who learn to play the gorilla game can steer clear of many pitfalls and traps and begin making unimaginable gains instead. One gorilla game away is personal prosperity.
Reviews of Editorials
Review of Amazon.com
Locating the next For many investors, Microsoft has been the Holy Grail. Though it’s not uncommon for tech stocks to gain or lose 10 to 20 percent in a single day, anyone who has dabbled in them cannot help but be appalled by their excessive volatility. How, then, can you succeed in this industry and identify the next Oracle, Cisco, or Intel? Bestselling novelist Geoffrey Moore claims that playing the “gorilla game” is the secret to success.
For many product managers and marketing experts, Moore’s first two books, Inside the Tornado and Crossing the Chasm, are the bible. Moore’s books outline the life cycle typical of the successful adoption of technology goods and identify turning points, such as “the chasm,” “bowling alley,” and “tornado,” where technologies have the potential to thrive or fail. With the assistance of coauthors Paul Johnson and Tom Kippola, Moore applies these ideas to the problem of identifying gorilla stocks—those that control their respective market niches—in The Gorilla Game.
In addition to offering case studies of areas where gorillas have emerged, the book examines how the market values technology companies. In the last chapter, Moore and his colleagues test their theories by selecting a portfolio of stocks they think have a chance to win the gorilla game. Anyone who enjoys Moore’s past work will find this very insightful investment guidance to be both profitable and fascinating. A new chapter on valuing Internet stocks is included in this updated edition, which was released one and a half years after the original. –Edwards, Harry C.
Review
“Eight hundred pounds of good investment advice! I wish I had had this book and its investment philosophy twenty years ago.” — Sandy Robertson, chairman, Robertson Stephens Divisionof BancBoston Robertson Stephens
“High-tech is a particularly treacherous area for investors. The Gorilla Game gives investors a powerful framework within which to develop investment strategies.” — Alfred R. Berkeley III, president, The Nasdaq Stock Market, Inc.
“If you have more than a passing interest in high-tech investing, you ought to find this an indispensable and highly readable guide…It also provides a conservative, risk-averse framework for buying and selling these stocks based on fundamental changes in the marketplace.” — Motley Fool
“There are many high-quality books on technology markets and many on finan-cial markets. However, The Gorilla Game is the first book to accurately bridge both disciplines. The combination is potent. Do not invest in tech stocks with-out reading The Gorilla Game.” — Bill Gurley, partner, Benchmark Capital
“This new book is a must-read for growth investors…These authors bring to the game an unusual combination of credentials–practical and successful investing, academic experience, and consulting work with some of the largest tech firms. So they have been able to summarize and explain the essence of technology investing better than any other attempt we have seen.” — Smart Money
About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Product details
Publisher : Harper Business; Revised, Subsequent edition (August 25, 1999)
Language : English
Concerning the writer
Author, speaker, and advisor Geoffrey Moore divides his consulting time between well-known high-tech businesses, such as Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk, and start-ups in the portfolios of Wildcat Venture Partners.
Moore has devoted his career to studying the dynamics of the market around disruptive ideas. The difficulties that start-up businesses encounter when they go from early adopters to mainstream clients are the subject of his debut book, Crossing the Chasm. In its third edition, which has sold over a million copies, the majority of the case studies and examples cite companies that have gained notoriety in the last ten years.
Zone to Win, Moore’s most recent business book, discusses the difficulty big businesses encounter when adopting disruptive innovations, even when doing so is advantageous to them. It’s time to start describing how they can instead of why they don’t. Much of his recent consulting has been based on this.
In a dramatic shift from his lifetime of consulting on commercial matters, Moore applies his knowledge of framework development to the purpose of life and the crucial query, “What is going on?” The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, his most recent book, provides readers with a thorough examination of the universe’s evolution and our moral position within it. Our fundamental sense of right and wrong does not originate from above, as Moore states in the book. It is neither divine nor transcending. Instead, it is a natural part of our mammalian culture.
Moore, who has Irish ancestry, has yet to dislike a microphone and delivers between 50 and 80 speeches annually. The shift in enterprise IT investment priorities from Systems of Record to Systems of Engagement is one topic that has drawn a lot of attention lately. In order to supplement the outdated client-server stack, this is propelling the implementation of new cloud infrastructure, opening up enormous markets for the next wave of IT industry leaders.
Moore holds a PhD in English literature from the University of Washington and a bachelor’s degree in American literature from Stanford University. He returned to the Bay Area with his wife and family after four years of teaching English at Olivet College, where he started working as a training specialist in high tech. He eventually established his specialty in marketing consultancy after moving from sales to marketing and then back to Regis McKenna Inc. He originally worked for the three companies he helped found, The Chasm Group, Chasm Institute, and TCG Advisors. He currently serves as all three’s chairman emeritus.
Concerning the writer
Paul Johnson is the owner of Nicusa Investment Advisors, an advising company that assists CEOs and boards of directors with corporate communication, strategy, capital allocation, and shareholder value development. Paul uses his more than 20 years as a business school professor and his 30 years as an investment professional to assist senior managers in navigating these crucial strategic dilemmas.
Since 1992, Paul has been an adjunct professor at Columbia Business School, where he has instructed over 1,500 students in 35 courses on value investing and securities research. In appreciation of Paul’s exceptional dedication to their educational journey, the 2016 Executive MBA graduating class presented him with the Commitment to Excellence award. on August 2015, Paul was named a Fellow to the Fordham University Gabelli Center for Global Security Analysis. He also teaches a Seminar on Value Investing as an Adjunct Professor at the Fordham University Graduate Business School.
Paul co-wrote Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street with Paul Sonkin, which will be released in early 2017. Paul co-authored the history of value investing in Columbia Business School: A Century of Ideas, a book commemorating the school’s centennial, and he is a contributing annotator to Howard Marks’ The Most Important Thing Illuminated. Paul is also a co-author of The Gorilla Game: Picking Winners in High Technology, which was the top-selling investment book on Amazon.com for a few weeks in 1998 and made it to Business Week’s list of best sellers.
Paul holds a B.A. in Economics from the University of California, Berkeley and an MBA in Finance from the Executive Program at the University of Pennsylvania’s Wharton School.
