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Global Product Strategy, Product Lifecycle Management and the Billion Customer Question
Authors: John Stark
- Offers comprehensive coverage of methods for new product development and introduction (NPDI) as well as Product Lifecycle Management (PLM)
- Draws on interviews with senior executives from companies of varying industries and sizes
- Written by the President of John Stark Associates, a leading consultancy in the PLM sector, with extensive publications in the field
Part of the series: Decision Engineering (DECENGIN)
Table of Contents (11 Chapters)
- Front Matter — Pages i–xiii
- Global Product: Opportunities and Challenges — Pages 1–12
- Global Products: Change and Complexity — Pages 13–34
- Problems: Causes and Action — Pages 35–45
- Global Products: At the Coalface — Pages 47–88
- Lessons Learned and Best Practices — Pages 89–97
- To a Structured Framework — Pages 99–113
- PLM Enabling Global Products — Pages 115–130
- Local Performance Improvements — Pages 131–143
- The Way Forward to PLM — Pages 145–174
- Current Status — Pages 175–204
- Changes for Global Products and PLM — Pages 205–208
- Back Matter — Pages 209–215
About This Book
In the opening decades of the 21st century, sweeping changes have enabled tens of thousands of companies to deliver manufactured products across nearly all continents. For many of these “global products,” the potential customer base exceeds one billion people. By 2007, Wall Street recognized the vast possibilities for growth and profitability. Yet the global stage presents complexity and heightened risks.
Companies must balance diverse requirements from international customers, select optimal locations for design and manufacturing, decide what should remain global versus localized, integrate effective processes and systems, comply with varying regulations, and coordinate work across distributed teams.
Product Lifecycle Management (PLM) has emerged as the worldwide standard for overseeing innovation, development, and long-term support of global products. PLM spans the entire lifecycle—managing a product from conception through to recycling and disposal.
Drawing on insights from executives at companies including ABB, Alcatel-Lucent, Dow Corning, and Siemens, Global Product outlines the new global environment, explores opportunities and obstacles, and distills best practices. It establishes essential rules for successful strategies, organizational structures, and implementation. The book also defines PLM’s objectives and key components.
Authors and Affiliations
Geneva, Switzerland — John Stark
About the Author
John Stark is President of John Stark Associates, a consultancy specializing in product development and Product Lifecycle Management. Over his career, he has advised more than 100 companies across Europe, North America, Asia, and Africa.
His earlier work, Product Lifecycle Management: 21st Century Paradigm for Product Realisation (2004), introduced the cradle-to-grave PLM approach. Stark holds both a B.Sc. (1969) and Ph.D. (1972) from Imperial College, London.
